SAVE THE CHILDREN
ONG. SAVE THE CHILDREN
Integrated Campaign // #Whoisbailingmeout
Grey Madrid 2014
Save The Children needed to raise money for the
families at risk of poverty in Spain.
We came up with this efficient digital campaign #whoisbailingmeout
We launched a microsite with as many webpages
as kids in need, so people could donate money by
sending an SMS and seeing “live” how that webpage disappeared. We used influencers to move it on
We also came up with a TV campaign and a poster
campaign to direct people to the microsite.