Turning Visibility Into Action

 

Problem

Save the Children needed to raise awareness and funds for families at risk of poverty in Spain in a way that felt immediate, participatory, and digitally native.

The challenge was to transform an abstract social issue into a tangible experience that drives engagement and real-time donations.

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Solution

Together, we created #WhoIsBailingMeOut, an integrated digital fundraising campaign designed to make every contribution visible and impactful.

At the center of the initiative was a microsite with as many webpages as there were children in need. Users could donate via SMS and instantly see a webpage disappear in real time—turning individual action into a powerful visual representation of change.

To amplify reach and engagement, we activated influencers across social media and supported the initiative with TV and poster campaigns that directed audiences to the platform, creating a unified multi-channel fundraising ecosystem.