SAVE THE CHILDREN

INTEGRATED CAMPAING

ONG. SAVE THE CHILDREN

Integrated Campaign //  #Whoisbailingmeout

Grey Madrid 2014

Save The Children needed to raise money for the

families at risk of poverty in Spain.

 

We came up with this efficient digital campaign  #whoisbailingmeout

 

We launched a microsite with as many webpages

as kids in need, so people could donate money by

sending an SMS and seeing “live” how that webpage disappeared. We used influencers to move it on

Social Media.

 

We also came up with a TV campaign and a poster

campaign to direct people to the microsite.

SAVE THE CHILDREN

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