RED CROSS SPAIN
The most Solidary Draw in the world
The SPANISH RED CROSS DRAW, is a solidary draw.
In 2015 we designed a an on/off campaign for them.
We found a key data in the web:
"The Spanish people are the ones that donated more to ONG causes "
And we worked from there to come up with an strong concept for our client:
"The most Solidary Draw in the world "
We aired a TV spot.
PRODUCTION COMPANY : PROPPA.ES
DIRECTOR: LAURA MAÑA
We design the tickets for the solidary draw with the collaboration of the illustrator Arancha Recio.
To launch the campaign we came up with a digital campaign,
a microsite and also a game, "The most Solidary Game":