RED CROSS

SOLIDARY DRAW

RED CROSS SPAIN

The most Solidary Draw in the world 

GROW. 2015


The SPANISH RED CROSS DRAW, is a solidary draw.

In 2015 we designed a an on/off campaign for them.

 

We found a key data in the web:

 "The Spanish people are the ones that donated more to ONG causes "

And we worked from there to come up with an strong concept for our client:

"The most Solidary Draw in the world "

 

We aired a TV spot.

 

PRODUCTION COMPANY : PROPPA.ES

DIRECTOR: LAURA MAÑA

 

We design the tickets for the solidary draw with the  collaboration of the illustrator Arancha Recio.

 

To launch the campaign we came up with a digital campaign,

a microsite and also a game, "The most Solidary Game": 

cruz roja

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