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SCHWEPPES RETAIL ACTIVATION
We were asked by Schweppes to come up with an activation for Hotel Destino Ibiza, that would move their clients to the pool bar during daylight.
All that on a market already very saturated with parties.
Thats why we came up with a unique experience that required innovation:
UNDERWATER DJ SESSIONS.
We designed a unique sound system for Destino´s pool.
The DJ would play from outside the pool, but the people could only listen to it while diving.
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