Comodynes, a brand of self-tanning towels designed for urban consumers, needed to effectively communicate the benefits of its product to women living in cities.

The challenge was to showcase the convenience and speed of the product in a way that resonated with the target audience.

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To address this challenge, we developed an integrated campaign designed to visually and persuasively demonstrate how quickly Comodynes self-tanning towels work. The campaign leveraged multiple channels

 

Photography by Tom Nagy and Getty Images.
 

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Awards

Silver at FIAP 2013

Bronze at El Sol 2013

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