INTEGRATED CAMPAIGN // PANTONE

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Comodynes are self-tanning towels for urban people.

We based our campaign on its main benefit:

instant results.

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So we launched an integrated campaign that would demonstrate ibased on its main benefit. TV ads, print in women's magazines and special actions .

 

Photographer: // TOM NAGY, Gettyimages

 

Awards:

Silver Fiap 2013

Bronze El Sol, 2013