slimSCALLI - INNOVATIVE SCALE INSERT
Alli is pharmaceutical product to control your weight.
Based on the insight that women on a diet are not able to weight themselves when they are on vacation we came up with a revolutionary idea: slimSCALLI, an INNOVATIVE SCALE INSERT.
A paper thin scale to be inserted in women magazines during the summer.
Thanks to this special scale and an app that can be downloaded, women could watch their diet even when they are on vacation