GREY. 2014

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Alli is pharmaceutical product to control your weight.

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Based on the insight that women on a diet are not able to weight themselves when they are on vacation we came up with a revolutionary idea: slimSCALLI, an INNOVATIVE SCALE INSERT.

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A paper thin scale to be inserted in women magazines during the summer.

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Thanks to this special scale and an app that can be downloaded, women could watch their diet even when they are on vacation