Grey Madrid 2013
2013, Spain is experiencing one of its biggest economic crises, and the unemployment rate is very high.
Unemployed people starts running as a way to get fit. So we started seeing more and more people running on the streets of Madrid.
So we came up with an idea of a service with a social purpose:
the creation of a Urban Delivy Service for unemployed runners.
The run, stay fit and at the same time they earn some extra money while using the delivery platform system.