Building a solid and purposseful brand!
 

Lingokids, an educational app focused on children's learning, needed a complete rebranding to stand out in a highly competitive market. The goal was to create a unique and engaging identity that would differentiate it from competitors while reinforcing its innovative approach to education. Additionally, the brand needed a strong concept that would resonate with both children and parents, along with a high-impact advertising campaign to drive awareness and adoption.

Solution

We developed a fun and distinctive brand identity that captured the essence of Lingokids' approach to learning. To solidify its positioning, we introduced a new term: "Playlearning." This concept perfectly encapsulated the brand’s mission—blending education with play to make learning more engaging for children.

To amplify the brand’s presence, we launched a comprehensive advertising campaign across TV and out-of-home (OOH) media in key markets, including New York, Los Angeles, and Mexico City. This multi-channel strategy ensured maximum visibility and reinforced the Playlearning revolution, making Lingokids a standout choice for modern education.

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